Wellness Mobile Application — Clara Santamaría

Redesign of a health and wellness application

Product Design · R&D· UX · UI · Prototyping ·

Understand and rework a proprietary health application to raise engagement and usability.

The mobile wellness application gives the user a measurement of how their heart is doing at the moment and information about how to improve and protect their heart in the long run. The application uses a proprietary assessment, custom educational content, and a weekly tracking system for 13 weeks.

I was tasked with researching and understanding the user in order to create short and long term plans that would increase engagement.

I created several solutions that each tackled different elements that could be improved: an onboarding experience, a functionality revamp, and a redesigned.

After a first round of user and market research I got a major conclusion: for the end user the goal and value of the app wasn’t as clear and, along with the lack of a shorter reward system, the drive to stay engaged was almost non-existent.

To address this I created an on-boarding experience that explains to the user to foundational elements of a great experience: WHAT are they doing here and WHY are they doing it, connecting the process with value for the user.

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As a long term solution, I advocated for pivoting some of the main focus and functionality of the application connecting health and wellness: a personalized “snapshot” of how their heart is doing and actionable content that can make that score better. The real goal for the user is not just knowing this number, is to understand this number related to the impact that has on their health and how improvement in the 7 sections the assessment measures, can mean improvement in their lives in the long term.

Solution Pt1.

A mobile application that uses personalized goals to guide the user to create new habits.

A personalized plan is defined and shown to the user as a map of sorts to achieve their goal. These habits help improve each one of the factors that determine your heart health and would be introduced in your routine weekly, with the idea that each will build upon the previous one. Once the user completes a habit and moves to the next one, it gives them points towards the goal.