Ideated and prototyped custom experiences

As a Product Designer at a major advertising agency, I led the design and prototyping of cross-platform experiences aimed at boosting engagement and increasing user interaction for a diverse range of clients. These projects spanned web, mobile, and social media channels, with a focus on delivering seamless, creative, and high-performing user experiences that aligned with each brand’s unique objectives.

I applied my design approach to different design challenges.

Along with an extremely talented team of developers, production artists and PMs, I created experiences for brands such as Pedigree, The ALS association and even, Bon Jovi.
Here’s a walkthrough of my design approach and examples of the work.

Client
Pedigree | Mars

See the ad

My objectives

  1. Innovate, innovate, innovate. Think outside of the box of how we can communicate the creative brief to our audience.

  2. Ensure the brand identity of each client is clearly expressed in design and functionality.

  3. Tailor the design to leverage the unique strengths of web, mobile, and social media platforms.

  4. Develop prototypes and experiences that are flexible enough to adapt to evolving user needs and platform updates.

My process

  • Research

    Understand the brand and what is already available to build our experience on.

  • Strategy and Ideation:

    Translate what the brand wants to communicate and what the platforms can do and ideate what type of message we want to communicate.

  • Wireframes and design share outs

    Create design elements to showcase the idea and get buy-in from the client.

  • Prototype & Iterate

    Create a Hi-Fi prototype to test, share and improve

  • Launch

    Share with audiences, delight them with new experiences connected to a client’s voice and learn for the next idea!

The campaigns

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Client
Bon Jovi | Sony

See the ad

Client
The King Center

See the campaign

Client
Pedigree

See the campaign

Results

Deep understanding of user behavior, platform limitations, and client branding. By combining user research, strategic prototyping, and iterative design, the final products delivered engaging and cohesive brand experiences tailored to the unique requirements of web, mobile, and social media channels.

Reinforced the value of adaptive design and highlighted the impact of thoughtful, user-centered experiences in driving digital engagement.

The social media campaigns saw significant increases in shares and interactions, as well as improved overall brand awareness.

Clients appreciated the attention to brand detail, the flexibility of prototypes, and the tailored experiences across platforms.